NOVUS CLothing Brand Refresh: "Time to Rise"
See how we partnered with NOVUS, fast growing custom team uniforms and sportswear, to elevate their brand. This case study explores how we refreshed their brand identity from their crown icon to wordmark and brand fundamentals, all while staying true to their mission of empowering athletes at every level.
Brand Color Palettes: How Distinctive Colors Determine Brand Success
In the branding world, the power of a distinctive color palette cannot be overstated. A strategic selection of colors not only sets a brand apart but also plays a crucial role in consumer recognition and preference.
Color Psychology – Purple Reign
Purple is a color with a rich history that has left an incredible mark on art, culture, and symbolism. In the right circumstance it can be a powerful and distinctive color in the design and marketing toolkit.
The impact of color psychology in brand design & marketing
Color psychology is the study of how colors impact human behavior, emotions, and perceptions. It explores the idea that different colors can evoke specific emotional responses, influence mood, and even shape decision-making. Understanding color psychology is crucial for designers and marketers.