NOVUS CLothing Brand Refresh: "Time to Rise"
See how we partnered with NOVUS, fast growing custom team uniforms and sportswear, to elevate their brand. This case study explores how we refreshed their brand identity from their crown icon to wordmark and brand fundamentals, all while staying true to their mission of empowering athletes at every level.
The impact of color psychology in brand design & marketing
Color psychology is the study of how colors impact human behavior, emotions, and perceptions. It explores the idea that different colors can evoke specific emotional responses, influence mood, and even shape decision-making. Understanding color psychology is crucial for designers and marketers.