A man running with tattoos on his leg, wearing a white t-shirt, shorts, and white shoes, against a dark concrete wall with the text "Athletica DNA" and "Born for this" in lime green.
SOLO_golf_lifestyle8.jpg
A golfer swinging a club on a golf course with palm trees in the background, with a blue overlay and the Reebok Golf logo.
Badge_Web_hero_NOVUS2.jpg
Blue hoodie with 'New York Rangers' text and logo, displayed on a white background with various Rangers hockey-themed graphics and logos in a light gray shade.
Brand identity for Prior Ski and Snowboard, based in Whistler, B.C.

BRAND DESIGN & STRATEGY

BRAND DESIGN & STRATEGY

Hi! We’re BADGE, A BRAND design & STRATEGY studio with a focus on lifestyle and outdoor brands.

ABOUT BADGE

FEATURED WORK

Branding, Graphic Package, Apparel Design
Identity & Expression for Premium Golf Apparel Brand
Badge_Web_title_NOVUS3.jpg
Close-up of a hockey skate and hockey stick on ice hockey rink with player in red uniform in the background.
A logo with a mountain landscape in blue tones as background. The logo features a circular badge with text 'BADGE DESIGN STUDI' and 'ESTD. 2016' around a large letter B with an arrow through it.

WHAT WE’RE GOOD AT:

  • New brand identity creation, brand identity refresh, logo design, brand expression toolkit development, iconic asset development, brand guidelines and documentation.

  • Brand vision, positioning, personality…We have it covered with over 20+ years of brand strategy experience.

  • Names are important! Verbal strategy and nomenclature development.

  • Color trends, pattern and print development, graphic design for apparel .

  • Verbal and visual e-commerce content creation: social media strategy and content, email design, SEO optimized written content.