Every Beer Is A Journey,
Join Us For The Ride
Identity, Packaging, In-Store Design
Sometimes, it’s not about where you’re going. It’s how you get there. For Fifty West, we took the scenic route. Because this brand is a celebration of the journey, not the destination. Focusing on this essence of the brand, we brought Fifty West to life for the initial launch into retail by focusing on elements that only they could own – road trips in VW buses, iconic highway signs, and classic landmarks along Route 50. The result is a clean, bright brand identity that catches eyes and stands out on the shelf. But, above all else, it is uniquely Fifty West.